About Us

Welcome To Birch & Bell Boutique 

Birch & Bell started as an online boutique in 2018. After a year of doing pop ups and running our online store we decided to open our storefront in downtown Auburn, IN in June of 2019. We have now grown our storefront and our staff and are so thankful for what this little business has turned into. It truly feels like a dream to be able to do what we do and provide you with our favorite trends and styles that we think you will fall in love with. 

At Birch & Bell, we want to bring you elevated essentials that are practical, stylish and versatile. We hope that we can make finding your next favorite outfit effortless. We want women to feel beautiful exactly how they are and ready to face the world in whatever season you may be in. 

I hope you love everything that Birch & Bell has to offer. We want you to feel confident, beautiful, fearless and empowered to do anything you put your mind to. You are capable and we hope that wearing Birch & Bell can play a small part in helping you feel that way.  Whether you have shopped our store before or if this is your first time visiting, we are so thankful for you. Thank you for supporting my little business and my dream.